Thrive Leads vs Bloom: Which One to Choose?

Popups are an inevitable marketing element for any website that wants to make sales and earn money. When used rightly, they cannot only bring you new leads but also boost conversions. According to recent research, well-designed popups have an average of 11.09% conversion rate.

So, no way potential smart marketers can afford to ignore this. Among numerous popup builders, Thrive Leads and Bloom are currently the two most popular ones. Both of them offer an extensive collection of features and functionalities to engage web visitors and convert them into paying customers.

Yet, both of them have some distinguishable differences as well. So, which one to choose? In this blog post, we’ll cover a comprehensive discussion on Thrive Leads vs Bloom, showcasing key differences between them in terms of key features, pricing, user feedback, and more. Let’s begin.

Overview of Thrive Leads and Bloom

Before we take you into the main discussion, it’s better to explain a bit about Thrive Leads and Bloom, what they are, and what they do. Read below!

Thrive Leads Overview

Thrive Leads is a powerful WordPress tool made by Thrive Themes. It comes with a drag-and-drop builder that lets you design forms the way you like. It can help you collect email addresses and essential information about web visitors. The plugin includes many types of forms, like popups, slide-ins, ribbons, and two-step forms.

You can also define where and when these forms should appear. It also lets you test different versions of your forms to see which one works best. Thrive Leads works well with various popular email marketing tools.

Bloom Overview

Bloom is a simple and beautiful opt-in plugin made by Elegant Themes. It’s actually a part of the package that includes the popular Divi theme. Bloom helps you add popups, fly-ins, and email sign-up forms to your website. It comes with many ready-made templates that look great and are easy to use.

You can connect Bloom with popular email services like Constant Contact and Brevo. However, it lacks some advanced features like exit-intent and deep testing options that are available in other plugins.

Both Thrive Leads and Bloom are premium-only plugins. We’ll describe them in detail in the following parts of this post.

Thrive Leads vs Bloom: Feature-by-Feature Comparison

Features refer to the specific functionalities that make a tool or plugin useful to the users and make it stand out in the market. Now, in this section, we’ll compare both these plugins feature-by-feature so you can easily comprehend the differences. Keep reading!

1. Opt-in Form Types

Opt-in form types are different types of forms, like popups, slide-ins, inline forms, or widgets, that help you collect email addresses from visitors.

Thrive Leads

Thrive Leads offers an extensive range of opt-in form types. They are lightbox popups, sticky ribbons, slide-ins, in-line forms, content locks, scroll mats, multiple-choice forms, yes/no forms, 2-step opt-ins, and full-screen welcome mats.

Bloom

Bloom provides six opt-in form types: popups, fly-ins, in-line forms, below-post forms, widget forms, and content lockers. While sufficient for basic list-building needs, this selection is less diverse than Thrive Leads.

Who Is the Winner – It’s clear that Thrive Leads offer more opt-in forms than Bloom.

2. Pre-Designed Templates

Templates are ready-made designs for these forms by which you can instantly design your popup forms.

Thrive Leads

It offers nearly 300 professionally designed templates. Templates are grouped by use case (like lead magnets, webinars, and sales). So, just enter into a use case, explore the templates categorized into this category, and select the one you want to use for your opt-in form. These templates are regularly updated to align with modern design trends.

Bloom

Bloom offers over 100+ templates, which are visually appealing and focus on elegant, modern aesthetics, particularly suited for Divi theme users. However, many of Bloom’s templates look quite similar, with only small changes like different colors. You can edit the templates, but they don’t come with ready-made text that helps increase sign-ups. So, you have to write your own copies.

Who Is the Winner – Thrive Leads is the winner here. Because not only they offer more templates but also their templates are comperatively more distinguishable from others and regularly updated, which Bloom doesn’t follow.

3. Drag-and-Drop Editor

The drag-and-drop editor lets you build and design your opt-in forms by simply clicking, dragging, and placing elements where you want them.

Explore this post on – FireBox review: is it the best popup block WordPress plugin.

Thrive Leads

Thrive Leads has a real drag-and-drop editor that lets you design your opt-in forms live on the screen. You can add buttons, images, countdowns, or even custom code by simply dragging them into place. Everything you change will be displayed right away, so you can always see what your form will look like. It’s easy to use, even for beginners.

Bloom

Bloom, on the other hand, does not have a real drag-and-drop editor. Instead, it uses a preview-based customization interface. In this system, you have to pick a template and change the settings in a side panel. You can’t see the changes right away, but you can preview them separately. It works, but it’s slower and not as flexible, especially if you like to design visually.

Who Is the Winner – Thrive Leads wins here because it has a modern, easy-to-use editor that saves time and gives you more control.

4. Customization and Design Flexibility

Customization and design flexibility mean how easily you can change the look, layout, and style of a form to match your website and needs.

Thrive Leads

Thrive Leads gives you full freedom to design your forms just as you want. You can change everything, like fonts, colors, layout, background, and even add things like countdown timers or customer reviews. You can build forms from scratch or change the existing ones. It works great on desktop, tablet, and mobile.

Bloom

Bloom also allows you to customize your opt-in forms but not comprehensively as Thrive Leads. You can make some changes like colors, text, and images, but you have to stick to the layout of the template you choose. You can’t move things around freely or add special features like timers, which limits your creativity in the design.

Who Is the Winner – Thrive Leads offers more design flexibilities why you can realize your creative ideas better with the plugin.

5. Targeting and Triggers

Targeting and triggers are settings that control who sees your opt-in forms and when they appear based on user actions or conditions.

Thrive Leads

Thrive Leads gives you many smart ways to show your opt-in forms to the right people at the right time. You can choose where to show forms, like on certain posts, pages, or to logged-in users. You can also set when to show them, like after someone scrolls down, stays on the page for a while, or tries to leave (exit-intent). It also lets you show different offers to the subscribed users. This feature is great for nurturning leads and getting them into the sales funnel.

Bloom

Bloom also lets you target by page, post, or category, and even by location or where visitors came from. But it doesn’t have some important trigger options like exit-intent, and you can’t show special offers to existing subscribers. So Bloom is good for simple setups but not as powerful as Thrive Leads.

Who Is the Winner – Thrive Leads wins here as it offers more targeting and trigger options for precisly targeting users.

Check this post on the best free exit intent WordPress plugins.

6. A/B Testing

A/B testing is a special kind of toolkit that allows you to create and compare two or more versions of a popup to see which one works the best to hook and convert people.

Thrive Leads

Thrive Leads gives you a powerful A/B testing tool that helps you try different versions of your opt-in forms to see which one works best. You can test many things like design, headline, form type, button, and even the way it shows up, and the plugin can automatically pick the winner after a while. It also shows clear stats like how many people saw and signed up, so you can make smart choices.

Bloom

On the other hand, Bloom also lets you do A/B testing, but it’s much simpler. You can only test a few things like form design and content. Then, you have to look at the results yourself and decide the winner. There’s no auto-selection.

Who Is the Winner – Thrive Leads wins the race here again because of its comprehensive A/B testing tool.

7. Integrations

Integrations refer to the set of connections that let your popup builder tools work with various other tools and services, like email marketing, CRMs, and automation tools.

Thrive Leads

Thrive Leads has integration with 40+ tools, like Mailchimp, ConvertKit, HubSpot, Zapier, and many webinar platforms. This makes it flexible for different marketing needs. Besides, the plugin allows multiple integrations per form, enabling users to connect different services or lists, which is ideal for complex marketing funnels.

Bloom

Bloom currently has integration with 19 popular email services, including Mailchimp, Constant Contact, Brevo, HubSpot, AWeber, and Campaign Monitor. It doesn’t support various CRMs and webinar tools, like Zapier, which limits what you can do compared to Thrive Leads.

Who Is the Winner – Needless to say, Thrive Leads takes the lead here as well when it comes to integrations.

8. Analytics and Reporting

Analytics and reporting in a popup plugin can help you track how many people see your popups, how many have been converted, and how well your popup is performing.

Thrive Leads

Thrive Leads will you very detailed and real-time reports so you can clearly see how each opt-in form is working. It also shows helpful charts that compare form results over time. The A/B testing reports are displayed right in. With all this information, you can take data-driven decisions, improve your marketing efforts, and bring out the best results.

Bloom

Bloom shows up basic reports like how many people viewed and signed up through your forms. It gives you an easy-to-understand dashboard, which is great for beginners. But it doesn’t show more advanced details like where your leads came from or in-depth A/B testing results.

Who Is the Winner – As you can have deeper insights with the Thrive Leads, this is undoubtedly the winner.

Here’s a discussion on the best promo bar WordPress plugins.

9. Mobile Optimization

Mobile optimization ensures your opt-in forms look equally good on all device types, whether it’s desktop, tablet, or mobile phone.

Thrive Leads and Bloom (both are good)

In the case of mobile optimization, both these plugins are quite good. Though they have some differences in this feature but those aren’t so significant to be mentioned here. Using the drag-and-drop editor, you can make separate layouts of your popups for different device types. But in the case of Bloom, popups are automatically made mobile-responsive. You manually don’t have to modify their layouts.

Who Is the Winner – Both are good but Bloom is the winner in this case, as each of its popups are automatically made mobile-responsive.

Thrive Leads vs Bloom: Pricing and Value for Money

Both Thrive Leads and Bloom have one thing in common in terms of pricing. None of these plugins can be purchased as a standalone plugin. You have to buy their entire package or bundle for the respective plugin.

Thrive Leads Pricing

You have to buy the entire Thrive Suite that includes the Thrive Theme Builder and all eight Thrive Themes (Thrive Architect, Thrive Quiz Builder, Thrive Leads, Thrive Apprentice, Thrive Ultimatum, Thrive Ovation, Thrive Optimize, Thrive Comments).

So Thrive Suite charges $299/year with a 30-day money-back guarantee.

Bloom Pricing

In the case of Bloom, you have to buy the Divi package. While buying the Divi package, you will get the Divi Theme & Builder, Monarch, and the Bloom plugin. There are two Divi packages – Divi and Divi Pro. Each one has yearly and lifetime plans. They cost as follows:

Divi – $89/year and $249/lifetime
Divi Pro – $277/year and $297/lifetime

Divi offers a 30-day refund policy.

Thrive Leads vs Bloom: Pros and Cons

Pros and cons are the good points (advantages) and bad points (disadvantages) of a plugin that can help you decide whether the particular tool perfectly fit for you or not.

Pros and Cons of Thrive Leads

Pros and Cons of Bloom

Closing Up!

So, we are at the end of this post. We have tried our best to complete this write-up with the recent and latest information after thorough cross-checking, so no misinformation is added. This is undoubtedly a must to take the right decisions.

Now, there’s one important point applicable to both plugins. Since neither of them can be purchased individually, you have to buy the full package; it’s wise to first check what other tools come bundled with that package. If those extra tools aren’t relevant to your needs and you only require the opt-in form plugin, then it’s better to look for a standalone alternative.

However, if you decide to go for one of these two bundles, make sure to consider your budget. Hopefully, by weighing these factors and comparing the features above, you’ll be able to pick the right plugin for your website. That’s all for today. If you have any questions in mind, mention them below.