7 Best WordPress Call To Action Plugins

A Call to Action WordPress plugin is a tool by which you can create and display a particular type of web block or section that guides and motivates users to complete your desired actions, like signing up for a newsletter, downloading a free resource, or making a purchase.

These plugins are designed to grab visitors’ attention with popups, banners, or sticky bars that stand out on the page. Being able to create CTA sections strategically not only boosts your sales but also can it help grow your email lists and improve engagement.

Without a CTA plugin, it’s quite difficult to create such sections structurally and aesthetically. So, in this blog post, we’ll introduce you to the best WordPress Call to Action plugins, explaining their key features and other important takeaways. Get started!

Buttons

A/B Testing

Advanced Targeting

Exit-Intent

Drag-and-Drop

Analytics

Gutenberg Integration

Things to Consider When Selecting a Call To Action Plugin

When selecting a Call To Action plugin, make sure it includes the following features and elements. Otherwise, you won’t be able to get the maximum benefit from that plugin.

a. Customization Options

A good CTA plugin should offer flexibility in design so you can align it with your website’s branding. You should be able to customize text, colors, button styles, and animations for the section.

b. Mobile Responsiveness

As most web visitors today come from mobile devices, it’s mandatory that the CTA sections should be perfectly displayed on all screen sizes, including mobile and tablet devices.

c. Integrated Button

Without adding a button, it’s impossible to let users complete your desired actions. So, it’s compulsory that the CTA plugin should be able to add button(s) to the Call to Action sections.

d. Analytics and A/B Testing

These are two advanced features that not all CTA plugins usually have. With these features, you can track the performance of your designed CTA sections and design a good one through experimentation.

e. Targeting and Triggers

These are another two advanced features. This is usually done by creating Call to Action sections on the opt-in forms or top bars. Advanced targeting and trigger options are set within the opt-in form and top bar.

Best WordPress Call To Action Plugins

You’ll find plenty of plugins online that let you design Call to Action sections from basic to advanced levels. In this section, we’ll discuss the best plugins from both categories. Let’s begin.

1. Ultimate Blocks

Ultimate Blocks plugin

Ultimate Blocks is a Gutenberg block plugin. It’s designed to help content creators build engaging content using the native WordPress block editor with its 25+ custom blocks. The most popular blocks are Content Toggle, Review, Tabbed Content, Styled Box, and Button blocks, which aim to enhance readability, layout, and content design.

Among them, the Call to Action is a simple but effective block. It allows you to add a heading, description, and button within a clean, customizable layout. You can change the colors, text styles, and button appearance to match your branding. Though it doesn’t include advanced features like analytics or A/B testing, it’s perfect for creating visually appealing CTAs directly within your Gutenberg editor.

Check how to use the Call to Action block of the plugin.

Ultimate Blocks plugin review

Key features of the Call to Action block of the plugin

Customizable Heading and Description: You can add a clear, attention-grabbing headline and a supporting description to convey your message effectively stylizing them.

Built-in Call to Action Button: The block includes a built-in button to which you can link any of your desired posts/pages, customizing the button copy and color.

Mobile Responsive Design: The Call to Action block is fully responsive. It adapts beautifully across all screen sizes, including desktops, tablets, and smartphones.

Gutenberg-Native Integration: The entire Ultimate Block plugin flawlessly integrates with the native Gutenberg block editor, and so does the Call to Action block.

Decorate CTA with Other Blocks: You can use other blocks of the plugin around the CTA sections to make your Call to Action blocks more meaningful.

Pros

  • Beginner-friendly
  • Automatically adjusts to screen sizes
  • Easy to hide on certain devices
  • Extremely lightweight plugin

Cons

  • No analytics
  • No A/B testing
  • No advanced targeting and triggering

Pricing of Ultimate Block

Ultimate Blocks has a free version available. Its premium version starts from $49/year with a 14-day money-back guarantee.

2. Thrive Leads

Thrive Leads plugin

Thrive Leads is a powerful lead generation plugin for WordPress developed by Thrive Themes. It’s designed to help you grow their email lists and boost conversions through various opt-in form types like popups. For example, slide-ins, sticky ribbons, and more. What sets it apart is its focus on conversion optimization through features like A/B testing, detailed analytics, and advanced targeting.

When it comes to creating Call to Action sections, Thrive Leads gives you full control over design, placement, and behavior. You can build visually engaging CTAs using its drag-and-drop editor and customize every element to match your site’s branding. Using its smart triggers and targeting, you can easily set to display time-delayed popup, exit-intent banner, and inline form.

Thrive Leads review

Key features of Thrive Leads

Drag-and-Drop Editor: Thrive Leads comes with a visual drag-and-drop editor by which you can create CTA section by adding text, images, buttons, forms, and other elements.

Advanced Targeting Options: You can display CTAs based on specific posts, pages, categories, tags, referral sources, device types, and more.

Behavior-Based Triggers: It allows you to control exactly when your CTAs should appear using triggers like time delay, scroll depth, click activation, or exit intent.

A/B Testing: You can run split tests to compare different versions of your CTAs and identify which one performs best.

Detailed Analytics: The plugin tracks views, conversions, and conversion rates for each CTA. This gives you insights into what’s working and what needs improvement.

Pros

  • Multiple opt-in form types
  • Integrates email marketing tools
  • Actionable reporting
  • Vast template library

Cons

  • Expensive package
  • Cannot buy the Thrive Leads plugin alone (you have to buy the entire Thrive Suit package)

Pricing of Thrive Leads

Thrive Leads don’t have a free version available. It charges $299/year to purchase the Thrive Suit package with a 30-day money-back guarantee.

3. Hello Bar

Hello Bar plugin

Hello Bar is a well-known lead-generation plugin. Using it, you can create wonderful Call-to-Action sections to psychologically persuade web visitors to become your leads. You can display your CTAs by designing attention-grabbing notification bars, popups, sliders, and full-page takeovers.

Besides, the plugin offers many pre-built templates to quickly design your CTA section. Or, you can use its drag-and-drop editor to create layouts from the scratch and add your desired messages, colors, and buttons. You may stick the CTA section on top of your by using its sticky bar feature.

Hello Bar Plugin review

Key features of Hello Bar

Target Geo-Location: You can easily display your CTA sections to different types of users based on their current locations. Also, you can display based on their past behavior and device types.

A/B Testing: The built-in A/B testing lets you to experiment with different CTA messages, designs, and placements to see which variation delivers the best performance.

100+ Tempaltes: If you are in short of time, you can design your desired call-to-action sections using any suitable template from the plugin’s library.

Analytics Dashboard: Hello Bar provides clear insights on how your CTAs are performing, including metrics like views, clicks, and conversion rates.

Email Marketing Integration: The plugin integrates with many popular email services like Mailchimp and Constant Contact to help grow email lists from each CTA interaction.

Explore the best floating button WordPress plugins.

Pros

  • Customizable bars, popups, sliders
  • Mobile-optimized notifications
  • Sticky popups
  • Social media integration

Cons

  • Free plan limited (5,000 views/month)
  • Branding on free version

Pricing of Hello Bar

Hello Bar has a free version available. Its premium starts from $29/month (if purchased the annual plan).

4. Convert Pro

Convert Pro plugin

Convert Pro is a premium-only lead generation plugin. It has been developed and maintained by Astra (a popular WordPress company). So, you never have to worry about the performance of the plugin and support whenever needed. It helps you create high-converting opt-in forms and popups to display your call-to-actions.

Here also, you will get a drag-and-drop editor to design opt-in forms and your desired call-to-action sections by adding necessary elements. After that, you can set various conditions, like triggers and targeting so the forms are automatically displayed to the audiences with your CTA messages for boosting conversions.

Convert Pro plugin review

Key features of Convert Pro

Multi-Step Call to Actions: You can create multi-step popups, such as two-step opt-ins or quiz-style lead forms, to collect more qualified leads.

Advanced Cookie Control: Convert Pro lets you manage when and how often a CTA appears to the same user using cookie settings. This helps prevent overexposure.

Integration with CRMs and Email Services: It integrates with leading email marketing and CRM platforms like Mailchimp, ActiveCampaign, HubSpot, ConvertKit, etc. This ensures your call-to-actions are aligned with your marketing campaigns.

Mobile Responsive: Every CTA you create is fully responsive, and the plugin even allows device-specific customization. You can design and display different CTAs for desktop, tablet, and mobile users for better targeting.

Pros

  • Various popup types
  • Pre-built templates
  • A/B testing
  • Advanced targeting

Cons

  • No free version
  • Limited reporting

Pricing of Convert Pro

It has no free version available. The premium version starts charging from $89/year with a 14-day refund policy.

5. OptinMonster

OptinMonster Plugin

OptinMonster is one of the most popular multipurpose plugins. It can help you create powerful call-to-action sections and take your marketing effort to a whole new level with its extensive feature set. The plugin is mostly popular for its ability to create powerful opt-in forms and turning visitors into subscribers and customers.

You can design visually appealing CTAs using customizable templates or the drag-and-drop editor. Once the design is done, it’s easy to display them based on user behavior such as exit intent, scroll percentage, time on page, or even geographic location for maximum impacts.

OptinMonster review

Key features of OptinMonster

700+ Templates: The plugin offers a wide collection of professionally designed templates by which you can quickly design CTAs, popups, slide-ins, floating bars, and more to aid your marketing efforts.

OnSite Retargeting and Personalization: You can show different CTAs to returning visitors based on previous behavior. 

Device-Based Campaign Targeting: It allows to create separate CTAs for mobile, tablet, and desktop users to ensure the message and layout perfectly suit the device being used.

Massive Integration: The plugin integrates all the major email marketing tools, CRMs, and eCommerce platforms (like Shopify, WooCommerce, Mailchimp, etc.).

Built-in A/B Testing: You can easily test different versions of your CTA to find the most effective format that can bring you conversions.

Learn how to create an exit intent popup in WordPress.

Pros

  • Many customizable templates
  • Detailed analytics
  • Lots of advanced triggers
  • A/B testing

Cons

  • No multi-choice forms
  • Limited features in the basic plan

Pricing of OptinMonster

OptinMonster has a free version available. Its premium version starts from $7/month with a 14-day refund policy.

6. HubSpot WordPress

HubSpot WordPress

You will hardly find someone never heard of HubSpot but working in the web industry at least for a few months. It’s a comprehensive marketing platform with countless tools to ensure maximum results from your marketing efforts. HubSpot has WordPress plugin by which you connect your website to the original HubSpot platform.

You can create attention-grabbing CTAs in the form of banners, buttons, popups, or embedded elements that guide users to take specific actions. For example, signing up, booking a meeting, or downloading resources. These CTAs can be customized, targeted based on user behavior, and analyzed for performance within the HubSpot dashboard.

HubSpot plugin review

Key features of HubSpot

Dynamic Personalization: It displays separate CTAs to different visitors based on criteria like location, device, lifecycle stage, or previous interactions.

Multi-Format CTA Display: You can embed CTAs in blog posts, pages, sidebars, popups, and even emails. The plugin also allows full-screen overlays and banners as CTA options for prominent visibility.

CRM-Linked: Every CTA can be tied directly to HubSpot forms and your CRM. This means leads captured through your CTAs are instantly added to your contact list.

Customizable CTA Builder: Like all the other drag-and-drop editors described above, this one also lets you build CTAs adding the necessary texts, images, buttons, and colors required.

Pros

  • Tracks CTA performance
  • Has a free basic plan
  • Real-time analytics
  • Customizable templates

Cons

  • Has issues with the native Gutenberg
  • Premium plans costly

Pricing of HubSpot

HubSpot has a free version available. Its premium plans are segmented based on the package you want. It currently has six packages. Below is a list mentions how the cost of their premium plans start:

  • Marketing – $800/month
  • Sales – $90/month
  • Service – $90/month
  • Content – $450/month
  • Operation – $720/month
  • eCommerce – Free

7. Tableberg

Tableberg plugin

Tableberg is actually a block-based table-builder. It allows you to create extremely stylized tables directly on the Gutenberg block editor. You can add various elements (images, texts, styled lists, start ratings, ribbons, and more) to the table using respective blocks.

Although it’s a table-builder, you can use its capabilities to create eye-catchy call-to-action sections anywhere on your posts and pages using the block editor. Check this detailed guide on how to create call to action sections in WordPress using Tableberg.

Tableberg plugin review

Key features of Tableberg

Lots of Design Blocks: As already said, the plugin offers lots blocks (images, texts, styled lists, start ratings, ribbons, and more) useful for designing web sections on WordPress. By using them, you can add the necessary content for your call to action sections.

Add Spacing, Padding, and Border: It’s easy to create cells or box using the plugin. Then, you can adjust spacing, padding, and border around the content to make them look good.

Comprehensive Customization: Not only texts. It lets you can customize every single part within the call to action sections, including their font sizes.

Flexible Layouts: Extreme level of flexibilities make this plugin an idea option for usecases like pricing tables, pros & cons lists, and product comparisons.

Pros

  • Tracks CTA performance
  • Has a free basic plan
  • Real-time analytics
  • Customizable templates

Cons

  • Has issues with the native Gutenberg
  • Premium plans costly

Pricing of Tableberg

Tableberg has a free version available. Its premium version starts from $49/year with a 14-day refund policy.

Conclusion

Creating a powerful call-to-action section isn’t just about placing a button. It involves reasoning, design, and writing a clear message that hooks users. Finally, it should be displayed in such a way that at least gets impressions rather than being skipped away.

Hope the plugins we have discussed have enough capabilities to help you create the CAT sections on the site you are dreaming of. It’s now your time to select a plugin. However, if you need any further information regarding any plugin or today’s discussion, mention it in the comment box below.

We’ll get back to you very soon.

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