Popups are small boxes that automatically show up on a website with certain information based on users and their interactions. Although most users don’t love them, they have been a proven way to boost sales and different types of conversions.
For example, if popups can be strategically used, they can increase conversion rates by 10%-15%, with exit-intent popups recovering 10-20% of abandoned visitors (OptinMonster). Besides, interactive popups can reduce bounce rates by 10%-15% by encouraging clicks and interaction (Source: HubSpot).
This is why popups have become an unavoidable marketing element on websites. If you are looking for tools and options to create engaging popups, FireBox could be a good option. It works well with WordPress, especially with the Gutenberg block editor.
If you are thinking about whether to choose the plugin, we’ll cover a detail on FireBox Review, explaining if it is the best popup block WordPress plugin. Hope you’ll find this informative for your research and making a viable decision. Get started!
What Is FireBox? A Quick Overview
FireBox is a popular popup builder plugin for WordPress. It lets you create different kinds of popups, like email signups, exit popups, countdown timers, video popups, and more. It works with the Gutenberg editor, so you can build popups using blocks. You can set when and where your popups appear using rules, like showing a popup after a few seconds or when someone scrolls down.
FireBox is designed to be fast and easy to use, even for beginners. It also includes analytics to help you see how your popups are doing. You can track views, clicks, and conversions. FireBox flawlessly works with many popular tools, like Mailchimp, WooCommerce, and Google Analytics. It also has built-in support for mobile devices and is made to load quickly, so it doesn’t slow down your site.
Key Features of FireBox: What Makes It Stand Out?

While reviewing a tool, plugin, or service, it’s important to explore their key features, which make them standout in the market. The some goes for the FireBox plugin as well. So, in this section, we’ll list and discuss all the key features of the plugin with valid information. Keep reading!
1. Multiple Popup Types
FireBox allows you to create a variety of popups. For example, lightbox, slide-in, fullscreen, floating bar, inline, sticky popup, and more. Lightbox popups appear in the center of the screen, slide-ins come from the side or bottom, fullscreen popups cover the whole screen, floating bars sit at the top or bottom, and inline popups appear inside your content.
Each popup type serves a different goal. For example, slide-ins are great for newsletter signups, floating bars for announcements, and fullscreen popups for special offers. So having this means you have the flexibility to engage your web visitors in various different ways to have a good impact in your conversion rate.
Explore how to open a modal popup on button click in WordPress.
2. Smart Triggers
Smart triggers enable you to control when popups should show up. You can set various conditions based on user behavior, record of past interaction, and current location for popups to trigger. For example, you can make it show after a few seconds, when the visitor scrolls down a certain amount, once they click a button, or when their mouse moves toward the browser’s close button (exit-intent).
By using triggers the right way, you can information to the right person in the right time so they don’t feel annoyed but spare some time to check your content. Thus, you can make your promotional campaigns noticeable.
3. Adblock Detection Trigger
Many people love to use ad blockers today. This can hide ads or popups on your site. FireBox has a built-in adblock detection trigger. It can detect when someone is using an ad blocker. Yet, it can show popups and messages asking them to whitelist your site or allow your content to be displayed in other ways.
Whitelisting means allowing a website to show its ads or popups by turning off the ad blocker for that specific site. This feature is very useful for bloggers, news sites, and content creators who rely on ad income. You can remind visitors politely why showing ads helps you keep your content free.
4. Pre-Made Templates and Customization
The FireBox plugin currently offers over 300 pre-made popup templates in its library. They are ready-to-use which can save you a lot of time. So, if you are in short of time, you don’t have to start from scratch. Just pick a template, customize its text, colors, images, and buttons to match your brand. The popup will be ready to use.
But if you want to create something brand new, you can do it from scratch using Gutenberg blocks. It offers full control over the look and feel of your popups without needing to code. You can easily add, arrange, and customize elements like text, images, buttons, and forms in a user-friendly way.

5. Animation Effects
To make your popups more eye-catching, FireBox includes animation effects. The plugin includes 60+ animation effects for popups, such as fade, slide, zoom, bounce, and more. These effects help your popups grab attention without being too aggressive.
By adding animation effects to your popup, you can ensure that they don’t suddenly appear but gently slides in or fades. This gives users a better experience with a smooth appeal.
6. Form Building and Email Marketing Integrations
FireBox allows to build forms inside popups so you can easily collect emails, names, phone numbers, or any other info you want from web visitors. You can easily add form fields using Gutenberg blocks or use your favorite form plugin like WPForms or Formidable Forms.
The best part is FireBox connects with major email marketing tools like Mailchimp, MailerLite, GetResponse, ActiveCampaign, and more. Once a visitor fills out the form, their information goes directly to your email list without extra steps. Thus, you can build email lists and segment them.
7. WooCommerce Integration

FireBox has flawless integration with WooCommerce, which is great for online stores. You can trigger popups based on buyers and potential buyers activities on your site. For example, when they add something to their cart, reach the checkout page, or try to leave your store without buying.
You can display discount popups to users who are about to leave, or a special offer when they add a certain product to their cart. This can remarkably contribute to increasing your sales and reducing cart abandonment. Explore the best WordPress call to action plugins.
8. Advanced Targeting
Although popups are an essential marketing element for websites today, they can annoy many users. So, we should display them in a way that reduces the level of annoyance. You should avoid displaying the same popup again and again to everyone. Once FireBox is at your hand, you can enjoy this.
You can choose who should see your popups based on certain factors, like device type (mobile, desktop), browser type, location, pages visited, referral source (like Google or Facebook), and more. You can also show popups only to new visitors or returning visitors.
This can give you leverage in delivering the right message to the right person at the right time for improved results.

9. Analytics and Tracking
FireBox has built-in analytics that show how your popups are performing. It shows important data like how many people saw the popup, how many clicked on it, and how many completed an action like signing up or buying something. This helps you understand what’s working and why your popups are failing to hook visitors’ attention.
FireBox integrates with tools like Google Analytics. This gives you deeper insights to make smarter decisions. The insights are shown in simple graphs and charts. Explore the list of the best floating button WordPress plugins.
10. A/B Testing
FireBox has a built-in A/B testing feature. It’s also called split testing. It lets you create two or more versions of a popup and test which one works better. It can automatically show each version to different sets of visitors to track which version gets more clicks or conversions.
For example, you can test two headlines, two button colors, or two different offers. Thus, you can find out the right one that will work the best during your campaign period.
11. Interactive Elements
FireBox includes various interactive elements, like countdown timers, quizzes, progress bars, and clickable buttons. By adding these elements, you can make your popups well-equipped to encourage users to stay longer and interact with the content.
For example, a countdown timer can create a sense of urgency, which can help increase conversions. A quiz popup can collect information while also entertaining the visitor. Thus, FireBox can make your popups interactive, funny, and more engaging.
Comparative Analysis with Other Alternative Plugins
In addition to FireBox, there are many popup builder plugins, offering similar types of features and functionalities. So, when researching whether FireBox is the best or not, you must take a look at the other similar plugins as well. So, below, we have covered a table showcasing the comparison of the key features between FireBox and other alternative plugins.
Features |
FireBox |
OptinMonster |
Bloom |
Poptin |
Hello Bar |
Convert Pro |
Popup Types |
Wide range (lightbox, slide-in, full screen, floating bar, inline) |
Many types |
Basic types (lightbox, fly-in) |
Many types |
Basic types (bar, modal) |
Many types |
Gutenberg Integration |
✅ |
❌ |
❌ |
❌ |
❌ |
❌ |
Smart Triggers |
Advanced (scroll, click, exit-intent, time, inactivity) |
Advanced |
Limited |
Advanced |
Limited |
Advanced |
Adblock Detection |
✅ |
❌ |
❌ |
❌ |
❌ |
❌ |
Templates |
300+ |
700+ |
100+ |
40+ |
100+ |
60+ |
Form Support |
✅ |
✅ |
✅ |
✅ |
❌ |
✅ |
Email Marketing Integrations |
Many |
Many |
Limited |
Many |
Few |
Many |
WooCommerce Integration |
✅ |
✅ |
❌ |
⚠️ (Limited) |
❌ |
✅ |
Advanced Targeting |
Lots of targeting options |
Deep tarting |
Basic |
✅ |
Limited |
✅ |
Analytics |
Bult-in |
Detailed |
❌ |
✅ |
Basic |
✅ |
A/B Testing |
✅ |
✅ |
❌ |
✅ |
❌ |
✅ |
Free Version |
✅ |
✅ |
❌ |
✅ |
✅ |
❌ |
User Reviews and Feedback about FireBox
Below is the current rating information about the FireBox plugin across various sites:
- WordPress.org – 4.9 out of 5 (59 reviews)
- Hottheme.net – 5 out of 5 (total 10 ratings)
Most ratings and reviews indicate that users are highly satisfied with the performance and support of the FireBox plugin. While testing the plugin with several other tools, we found that it doesn’t have PHP errors, warnings, or notices, which indicates high quality and reliability.
Besides, FireBox leaves minimal impact on memory usage (less than the average for WordPress plugins + 200KB) and pagespeed (less than the average impact + 1000 milliseconds).
Pricing Plans of FireBox
FireBox has two types of pricing – yearly and lifetime. Each one has four different plans – free, basic, pro, and growth. Let’s explore them in the table below.
Yearly Plans
- Free (unlimited websites)
- Basic – €39.20 (one website)
- Pro – €55.20 (five websites)
- Growth – €87.20 (ten websites)
Lifetime Plans
- Basic – €249 (one website)
- Pro – €349 (five websites)
- Growth – €549 (ten websites)
FireBox has a refund policy for those who ask for a refund within 14 days of buying the plugin.
Pros and Cons of FireBox
Indeed, the FireBox plugin has many considerable pros, it has some cons as well compared to the alternative plugins. Let’s take a look at them below.
Pros
- Gutenberg integration
- Extremely lightweight
- 300+ customizable templates
- Smart triggers
- Many advanced targeting rules
- Built-in analytics
- Email marketing tools integrations
- Top notch customer support
- Affordable pricing
- Free version is available
Cons
- Users must have familiarity with Gutenberg to use the plugin
- Advanced analytics, A/B testing require paid plan
Conclusion
We are at the end of today’s discussion. You might be thinking, since you’ve just read a review about the FireBox plugin, why not explore its alternatives too? Yes, you should do this to improve your knowledge base. We’ll try to cover more review posts about the other popup and notification bar builder plugins on this website.
However, we have tried to cover our honest review of FireBox in this post. If you still have any doubts or confusion about the plugin, don’t hesitate to let us know through the comment box. We’ll get back to you very soon with valid answers. So, have a nice day and keep reading our other posts.
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