7 Best OptinMonster Alternatives (Most are FREE)

In this ever-competitive online space, the necessity of capturing leads has been more valuable than ever. Because without leads and rightfully managing, it’s impossible for any website to make the expected amount of conversions and revenue.

For many years, OptinMonster has been known as an effective and powerful plugin for lead generation. It allows you to create eye-catching opt-in forms and pop-ups to grow subscribers and email lists. Yet, you may look for alternatives to the plugin due to many reasons.

This might be for more flexible pricing, features, and user-friendliness. So, in this article, we’ll discuss the best OptinMonster alternatives you can consider in your shortlist. Let’s explore below in detail.

Things to Consider in OptinMonster Alternatives

There are several points you must consider when looking for an OptinMonster alternative so you can find the better one. Please take a quick look at them below.

Features and Functionalities

Look for an alternative that offers various lead-generation options, like pop-ups, slide-ins, notification bars, etc. It must have the A/B testing ability so you can experiment with multiple variants.

Integration Capabilities

Your shortlisted plugins should work well with the popular page builders, Gutenberg, and email marketing solutions. This will simplify your campaign management efforts.

Analytics and Reporting

The alternative should have powerful built-in analytics so you can track the performance of your popups forms. This is a must for reforming and adopting new strategies.

Support and Performance

Whatever plugin you choose should not slow down the performance of your website. Plus, the plugin should offer different types of support like live chat, tutorial posts, and DIY documentation.

Pricing and Refund

A key reason for alternatives might be you are looking for a cheaper option. So, check the plugin’s pricing plans. Also, don’t forget to check if there is a refund so you can ask for the money back if you don’t like the plugin.

Best OptinMonster Alternatives Discussed

The theoretical part is over. Now, we’ll list and discuss the best OptinMonster alternatives, including their key features and pricing, in this section. Keep reading!

1. Popup Maker

Popup Maker is an advanced and well-known plugin to build multipurpose popups, slide-ins, and banners. These popups can be used for lead generation, eCommerce upsell, content upgrades, and more. With multiple trigger options, you can use this plugin to implement various marketing strategies.

You can configure the popup to automatically open up when users land on the page, upon a button click, while hovering over certain content, or when leaving the site. It has an intuitive editor that allows you to control the popup sizing, positioning, animation, and more.

Key features of Popup Maker:

Unlimited Popups: The sky is your limit with the Popup Maker plugin. You can create as many popups as you want and manage them easily with it.

Smart Popup Triggers: Popup Maker includes many advanced triggers, like Time-Delayed Auto Open, Click-Activated Triggers, Advanced Exit-Intent, and Behavioral Triggers.

Advanced Targeting: You can set popups for specific content, device types, user groups, eCommerce products, location, and more.

Customize Design: With its intuitive editor, you can easily add texts, buttons, overlays, containers, and Google fonts so the popup looks as good as you want.

Smart Cookies: By implementing smart cookie settings, you can control the frequency and timing to balance user engagement with the popups.

Pricing of Popup Maker:

Popup Maker has a free version available. Its premium plan starts from $99/year.

Explore the best exit-intent popup plugins.

2. Hustle

Hustle is a versatile, marketing-friendly plugin designed to simplify the process of building subscriber lists and converting site traffic. With its user-friendly editor, you can create a variety of opt-in forms, slide-ins, and targeted marketing popups. You can even use readymade templates to save time when designing popups.

The plugin enables you to adjust color, layouts, animations, and more to match the popup with the branding of the website. Moreover, the plugin covers advanced targeting options so marketers can set specific conditions when popups should appear the popups based on user behavior, location, and device type.

Key features of Hustle:

Create Unlimited Popups: It’s possible to create as many popups as you want with the plugin. If necessary, you can copy an existing popup and modify it afterward as needed.

Set Smart Triggers: Hustle lets you set up a range of triggers for your slide-ins and popups. For example, exit-intent, scroll, time on page, and more.

Set Schedule: Hustle enables you to schedule exactly when your popups should be displayed. You can set the start and end dates by selecting a custom timezone.

Prevent Spam: By connecting your popups to Google ReCAPTCHA, you keep bot subscribers from getting entry into your mailing list.

Smart Exit-Intent: This is a must-have feature in all popups today. It studies user behavior by tracking their cursor activities and shows the popup at the most crucial time.

Pricing of Hustle:

Hustle has a free version available. Its premium version starts from $3/month.

3. Bloom

Bloom is a popular email opt-in and lead-generation plugin. You can create various stunning opt-in forms that capture through pop-ups, fly-ins, inline forms, and more. Besides, it comes with various pre-designed templates, so you can quickly design your popups without wasting much time.

Among so many things, this plugin’s extensive trigger options stand out. Some of them are timed delays, after scrolling, after purchasing, after commenting, after inactivity, and bottom of post. This plugin has been developed by the renowned Elegant Themes. So, you never have to worry about its performance.

Key features of Bloom:

Template Library: Bloom offers a collection of 100+ customizable popup templates for various use cases. Just choose a template you like and customize it according to your campaign needs.

Advanced Targeting: Indeed, you can create unlimited popups. But you can also specify them for respective posts, pages, products, categories, locations, and display elements.

Bloom Dashboard: Without a dashboard, it’s impossible to manage all the popups you create. The plugin offers an intuitive dashboard from where you can check all the popups and a summary of their performance.

A/B Testing: To figure out which popup works the best, you can create multiple variants and run an A/B test.

Import and Export Data: The plugin lets you export and import data from one website to another. As a result, you can run campaigns on the same user base from multiple websites.

Pricing of Bloom

As said above, you have to buy the entire suite of Elegant Themes to get the plugin. The suite starts from $89/year.

Take a look at the best Thrive Leads alternatives.

4. Poptin

If you are looking for a plugin to create beautiful gamified popups to shoot up sales, consider the Poptin plugin in your checklist. You can add several gamification options to your popups with the plugin, like spin to win, scratch card, pick a gift, etc., which could be great to increase engagement on your WooCommerce store.

With its user-friendly drag-and-drop builder, you can easily build lightbox popups, slide-ins, inline forms, and floating bars. If you are short of time, no worries. You can use its pre-designed templates. The plugin supports GDPR compliance. This ensures your popups collect data responsibly.

Key features of Poptin:

Advanced Targeting: You can select to display popups based on locations, device types, and browsers. You can even block particular IP addresses and traffic sources (Facebook, Twitter, YouTube, etc.) if necessary.

A/B Testing: It’s easy to compare the timing, interaction, templates, and triggers to understand which ones are the most effective for conversion.

Exit Intent & Triggers: This helps show your popups to the users at the most crucial moments based on their activities when their chances for conversion are the highest.

Integrates Marketing Tools: The plugin has integration with numerous email and marketing tools. Examples include MailChimp, Zapier, GetResponse, ConvertKit, Pipedrive, ActiveCampaign, Hubspot, etc.

Autoresponder: Whenever someone subscribes through your popups forms, the plugin automatically sends a welcome email with a coupon code as you configure.

Pricing of Poptin:

It has a free version available. Its premium version starts from $25/month.

5. Thrive Leads

Thrive Leads is such a powerful and feature-rich plugin that you are bound to fall in love if you use this plugin at least once. This plugin is designed with a conversion focus in mind. It offers a comprehensive set of tools to create a variety of opt-in forms, sticky ribbons, slide-ins, in-line forms, full-screen overlays, and more.

Using its analytics and reports, you can track popup performance and user behavior to optimize your lead-generation strategies. As it integrates a wide range of marketing tools and services, you can easily automate follow-ups to nurture leads. It could be a top choice for anyone looking for a conversion-focused email opt-in solution.

Key features of Thrive Leads:

Drag-and-Drop Editor: The editor of the plugin is very similar to any drag-and-drop page builder solution. So, if you have experience with any page builder, using this popup builder will be super easy for you.

Rich Template Library: Thrive Leads has a collection of 450+ stunning opt-in email templates that are highly responsive and customizable. You’ll find templates for all the popular campaign times and categories.

Select Precise Positioning: It’s easy to select any point/place on the screen and web pages where you want to display the popups.

Integrate Email Marketing Services: Thrive Leads has integration with all the most popular email marketing platforms you can think of. This integration can allow you to enable autoresponder.

Make Data-Driven Decisions: Using the robust built-in analytics of the plugin, you can make data-driven decisions regarding the popups and their strategy on your site.

Pricing of Thrive Leads:

It has no free version available. Its premium version charges $99/year.

Check the best notification bar WordPress plugins.

6. OptiMonk

You may not have heard about OptiMonk a lot, as its number of active installations isn’t much like the other plugins in this list. Yet, we guarantee it’s a promising popup builder plugin and has all the potential to get huge traction in the days ahead because of its extensive collection of impressive features.

Its advanced features like countdown timers, gamified popups, and unique discount code reminders have the ability to grow engagement and drive you more sales. Integration with many popular marketing tools Mailchimp, HubSpot, and Klaviyo enables the plugin to streamline your marketing efforts.

Key features of OptiMonk

Rich Template Family Library: OptiMonk library includes 20+ template families. Each has different types and sized multiple templates by which you can create popup strategy for your entire site. Furthermore, you’ll get template families specifically designed for various campaigns and occasions throughout the year.

Helpful for Different Use Cases: The plugin useful in 30+ use cases. Examples include displaying free shipping bar, countdown offer, cart abandonment, lead magnet, newsletter signup, discount reminder, etc.

AI-Powered: Based user behavior and traffic sources, OptiMonk smartly displays products and content to generate more conversions.

Gamification: It allows you to add ramifications like ‘pick a present’ or ‘spin the wheel to win’ to popups. Gamification is a proven tactic to increase user session and grow engagement.

Advanced Targeting and Triggering: Like all the other plugins in this post, this plugin also provides a great number of advanced triggers and targeting options.

Pricing of OptiMonk

OptiMonk has a free version available. Its premium plan starts from $29/month.

Check the best popup block plugins for WordPress.

7. Optin Forms

Optin Forms is a simple popup builder plugin. Although it doesn’t have many advanced features like the others, you can consider using this one as it’s completely free. If you are planning to create a basic level website or have a target of not so many traffic at the beginning, trying out this plugin is recommended.

Because it will save you money and allow you to get used to the popup builder plugin. Once your site grow big, you can easily switch to other plugins.

Key features of Optin Forms:

Mobile Ready: Popups designed with this plugin are 100% mobile-friendly. So, you don’t have to spend additional time for its device-centric optimization.

Translation Available: Using the WordPress.org’s translation feature, you can make your popups’ content available for global users.

Targeted Form Placement: It’s easy to place the popup forms anywhere on the page where readers/visitors will love to see it.

Fully Customizable: You can change the texts, fonts, font sizes, and colors of the popups with just a few clicks.

Pricing of Optin Forms:

The plugin has no premium version yet. So, it’s completely free. Once it releases a premium version, we’ll update it here.

Conclusion

According to many research, popups can convert 3.5% to 4.01% of web visitors. However, being able to strategically placing and timing them can significantly increase this percentage and drive more conversions during the campaign periods. Whether you want to grow you email lists or recover cart abandonment, it’s almost impossible to go far today without using any popup plugin.

We hope all the plugin listed above meet your popup-centric demands. As almost each of them has a free version, you can first use it and then go for the premium one if felt necessary. Thanks for being with us till the end.