OptiMonk is a well-known professional popup builder plugin. It’s also known as a powerful conversion rate optimization (CRO) plugin. It includes a wide range of features, including exit-intent popups, on-site messaging, and customizable forms to convert visitors into customers.
With its drag-and-drop editor, you can create engaging popups targeting specific audiences based on their behavior and various crucial factors. It smoothly integrates with all the popular email marketing solutions and WordPress plugins for successfully growing email lists and conversion potentials.
Yet, there are many reasons why you may be looking for OptiMonk alternatives. So, in the blog post, we’ll discuss in detail the best OptiMonk alternatives for WordPress. Before that, we’ll explain in short why you may look for its alternatives. Get started!
Features |
Hustle |
Elementor Popups |
OptinMonster |
Popup Maker |
Convert Pro |
Ninja Popups |
BDOW |
Drag-and-Drop Builder |
✅ |
✅ |
✅ |
❌ |
✅ |
✅ |
✅ |
Exit-Intent |
✅ |
✅ |
✅ |
✅ |
✅ |
✅ |
✅ |
Templates |
✅ |
✅ |
✅ |
✅ |
✅ |
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A/B Testing |
✅ |
❌ |
✅ |
❌ |
✅ |
✅ |
✅ |
Advanced Targeting |
✅ |
✅ |
✅ |
✅ |
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✅ |
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Email Marketing Integration |
✅ |
✅ |
✅ |
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✅ |
✅ |
✅ |
Built-In Analytics |
✅ |
❌ |
✅ |
❌ |
✅ |
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Free Version |
✅ |
❌ |
✅ |
✅ |
❌ |
❌ |
✅ |
Social Sharing |
✅ |
✅ |
✅ |
❌ |
✅ |
✅ |
✅ |
Why You May Look for Alternatives to OptiMonk
Depending on your goals, requirements, and budget, there are various reasons why you might be looking for alternatives to the OptiMonk plugin. Take a look at these points below.
There are several reasons why you might look for alternatives to **OptiMonk**, depending on your specific needs and goals. Here are some key points that highlight why alternatives may be a better fit for some users:
a. Cost Considerations
OptiMonk offers a range of pricing plans. Among them, some could be expensive to small businesses with limited budgets. For them, cost considerations should be the prime factor in looking for OptiMonk alternatives.
b. Features and Flexibility
Although OptiMonk is already a feature-rich and powerful plugin, while looking for alternatives, you must consider the plugins that offer better values in terms of features while asking for reasonable charges.
c. Better Integrations with Other Tools
Although OptiMonk integrates with many popular platforms, some alternatives may provide even more integrations with a wider variety of third-party tools.
d. Specific Use Cases
Some businesses or website owners might have very specific needs that OptiMonk doesn’t fully address. For example, some plugins allow you to target audiences based on their locations, which isn’t available in all plugins.
e. Free Plans and Trials
Businesses that are just getting started hardly require the premium version of all tools, like popup and lead-generation tools. They love to use a free tool initially. When scaled up, they love to upgrade to the pro version. So you must consider the free plans of the plugins that offer comparatively more features.
f. Intuitive and User-Friendliness
The UI/UX of the OptiMonk plugin looks kinda complicated to some users. If you are one of them, you must look for plugins that won’t overwhelm you with unnecessary complex interfaces.
Best OptiMonk Alternatives
Now, in this section, we’ll discuss all the best OptiMonk alternatives that you must consider in your shortlist. We’ll explain their key features, pros & cons, and pricing so your research is done at a glance. Start reading it.
1. Hustle

Hustle has been developed and maintained by WPMU DEV, which is a renowned WordPress developer. They are the pioneer of many popular WordPress plugins. So you never have to worry about the performance of Hustle. It’s an all-in-one marketing plugin by which you can efficiently create engaging opt-in forms and pop-ups.
You can build beautiful pop-ups, slide-ins, and embedded forms without any technical skills. Hustle offers extensive customization options so you can align the look with your brand identity. You can choose from various display types and animation effects. By integrating the plugin with popular email marketing services, you can automatically add leads to your email lists.

Key features of Hustle
Create Various Opt-In Forms: Hustle allows you to create a variety of opt-in forms, like popups, slide-ins, widgets, and embeds. This gives you the flexibility to choose the format that best suits with your goals.
Vast Template Library: You’ll get templates to design your campaigns for Black Friday sales, giveaways, newsletter sign-ups, and more to successfully harness your marketing efforts.
Run Unlimited Campaigns: Once you upgrade to the premium version, you’ll be able to run and manage unlimited campaigns simultaneously, realizing your comprehensive marketing strategies.
Scheduling Options: You can schedule when the modules should appear by setting their start and end dates, specifying certain days of the week, and choosing custom time zones. This is great for running timely promotions and offers.
Social Sharing: The plugin includes social sharing capabilities. You can quickly enable popular social media icons and utilize floating social bars, widgets, and shortcodes to enhance your social presence.
Integrations with Form Builders: Hustle integrates with popular form builders like Forminator. This allows you to embed forms, polls, and quizzes into their pop-ups and slide-ins for interactive lead-generation opportunities.
ReCAPTCHA Integration: It integrates with Google’s ReCAPTCHA to protect your mailing lists from bot subscribers.
Pros
- Targeted display settings
- Smart triggers
- Integrates the popular email services
- Exit-intent technology
- Bypass Adblock
Cons
- No built-in A/B testing
- No built-in analytics
- Less focus on eCommerce integration
Pricing of Hustle
Hustle has a free version available. Its premium version starts from $3/month with a 30-day refund warranty.
2. Elementor Popups

Elementor is the most popular page builder plugin with 10+ million active users. You’ll hardly find someone who hasn’t heard of Elementor but has been working with WordPress for at least a few months. However, if your site is built with Elementor, you won’t need to use any other plugin for designing opt-in forms.
Because Elementor itself includes a popup-building solution. As Elementor is already decorated with so many settings and customization options, you can create precisely appealing popups with the plugin that align perfectly with your website’s branding. You can set various triggers like on-click, on-scroll, or after a specific time so the popup appears at the most compelling moments to capture user attention.

Key features of Elementor Popups
Extensive Template Library: Elementor provides an extensive library of pre-designed popup templates. You can quickly customize these templates using the Elementor editor to match their unique style.
Supports Various Content: You can display almost any kind of content (images, videos, forms, buttons, product links, etc.) you can think of via Elementor popups.
Email Marketing Integrations: The plugin has integration with numerous platforms, including many popular email marketing services, which is undoubtedly great for growing your email lists.
Exit-Intent Technology: The exit-intent feature automatically detects when your users are about to leave the site. At that very moment, the plugin triggers a popup to capture their attention.
Responsive Design: Elementor allows you to customize the width, height, size, and position of each element you use in the design according to the device screen sizes (desktop, tablet, mobile) to make them perfectly responsive.
Pros
- Allows acute customization
- Many advanced triggers
- Drag-and-drop editor
- Works with all Elementor widgets
Cons
- No built-in A/B testing
- Lack detailed analytics
- Slowly load if not optimized well
Pricing of Elementor
Although Elementor has a free version available, the popup feature is reserved only for premium users. The premium version of the Elementor plugin starts from $4.99/month with a 30-day money-back guarantee.
3. OptinMonster

OptinMonster is another immensely popular WordPress plugin with all the features that OptiMonk offers. With its intuitive drag-and-drop builder, you can create stunning opt-in forms, pop-ups, and floating bars without any coding knowledge. The plugin offers a variety of targeting options to display forms based on user behavior, like exit intent and time on pages.
This means you can engage visitors at the perfect moment, maximizing conversion chances. OptinMonster offers an advanced analytics dashboard that not many popup-builders offer. So, you can have insights into how your campaigns are performing. You can track metrics like views, conversions, and revenue generated to refine your strategies over time.

Key features of OptinMonster
Offers Multiple Popup Types: The plugin offers multiple popup types. The most popular of them are lightbox, floating bar, slide-in, fullscreen welcome mats, and gamified popups.
Countdown Timers: This includes countdown timers to create urgency for limited-time offers and promotions. Both static and evergreen timers are available, which are ideal for any type of campaign.
Smart Page Targeting: You can showcase specific popups on particular pages or sections on the website. This targeting can also be based on user geolocation and past interactions.
A/B Testing: It natively includes the A/B testing feature so you can test popups of different designs, messaging, and strategies to determine which one performs the best.
Detailed Analytics: OptinMonster shows you detailed analytics to track the performance of each campaign. You can monitor conversion stats, display counts, and other metrics to gain insights into the effectiveness of your opt-in forms.
Pros
- 100+ customizable templates
- Strong A/B testing tools
- Yes/No campaign option
- Advanced targeting (geo, device, behavior)
Cons
- Most exciting features are reserved for the pro version
- Hard to find any critical con
Pricing of OptinMonster
OptinMonster has a free version available. Its premium version starts from $7/month with a 14-day refund policy.
4. Popup Maker

The Popup Maker plugin currently has 700,000+ active installations, which clearly explains its popularity level. It’s a versatile popup-builder plugin by which you can create different types of opt-in forms to perfectly showcase complex promotional messages. You can flawlessly integrate it with the other content available on your website.
Its extensive customization options allow you to create popups that cater to specific needs, like capturing leads, announcing sales, or displaying important information. It supports various trigger options, including time delays, scroll triggers, and exit intent, which provide flexibility in how and when your pop-ups appear to visitors.

Key features of Popup Maker:
Integrates Email Marketing and CRM: It seamlessly integrates with lots of email marketing and CRM solutions. The most popular of them are MailChimp, AWeber, InfusionSoft, GetResponse, ConvertKit, Constant Contact, and HubSpot.
Cookie Controls: It provides advanced cookie settings that allow users to fine-tune when and how often popups should be displayed to them to optimize better engagement.
Comprehensive Support and Community: Popup Maker currently has 780,000+ users. It consists of an active community where one helps the other users who face trouble with personal experiences.
Integrates Form Plugins: The plugin has integrations with many popular form-builder plugins, like Ninja Forms, Gravity Forms, Contact Form 7, WPForms, Fluent Forms, and Mailchimp for WordPress.
Smart Targeting: You can configure to display popups based on specific posts, pages, custom post types, categories, tags, and custom taxonomies.
Pros
- Unlimited popup creation
- Works well with WooCommerce
- Flexible trigger options (time, click, scroll)
- Free version has many core features
Cons
- No built-in A/B testing
- Fewer pre-built templates
Pricing of Popup Maker
Popup Maker has a free version available. Its premium version starts from $99/year with a 30-day refund policy.
5. Convert Pro

Convert Pro is a premium-only lead generation plugin. You’ll get almost all the features that are available in the above-mentioned plugins. It has a built-in template library to make it easy for you to get started right away. You can create a variety of opt-in forms, like popups, slide-ins, and inline forms, easily with the plugin.
Its extensive customization options allow for deeper personalization so your forms stand out and engage visitors more effectively. Native A/B testing is a significant feature that enables you to experiment with different designs and copies to finally decide on the one that works the best. This data-driven approach can remarkably lead you to higher conversions.

Key features of Convert Pro
Fast Loading Performance: Convert Pro is optimized for super-fast loading, which can positively impact conversion rates. The plugin is structured for high performance, so popups do not slow down the website.
Extensive Template Library: The plugin already has 60+ readymade templates. However, the library is constantly growing with more designs over time.
Multi-Step Popups: Convert Pro supports the creation of multi-step popups. For example, age verification and yes/no opt-in forms.
World-Class Support: Convert Pro is backed by a dedicated support team that offers timely assistance and guidance. So, no matter what type of problem you face, you will instantly get support from the team.
Coupon and Discount Offers: You can use this plugin to offer coupons or discounts. This can be helpful to prevent cart abandonment and promote special offers.
Pros
- Usable on unlimited websites
- Advanced targeting
- Completely responsive
- Good customer support
Cons
- No free trial
- Slightly expensive for some users
Pricing of Convert Pro
Convert Pro doesn’t have a free version available. It charges $99/year with a 14-day refund policy.
6. Ninja Popups

Ninja Popups is another premium-only plugin. It has already been sold 50,000+ times and has 1,500+ five-star ratings. It can create high-converting popups for lead generation and social sharing. The plugin supports multiple content types, allowing you to embed forms, videos, or custom HTML within your popups for a more engaging user experience.
As the plugin has social media integration, users can directly share the popup content to their social profiles. This not only can increase your content’s visibility but also drive more traffic to your site. Besides, using its advanced targeting options, you can display popups accurately to the users based on their behavioral factors.

Key features of Ninja Popups
Integrates Google Analytics: The plugin allows you to track the performance of your popups through Google Analytics event tracking, which can provide you insights into views and conversions.
Page Level Targeting: You can set page-level targeting to display different popups for specific posts or pages. This gives you the flexibility to control when and where popups should appear.
Social Media Integration: The plugin has seamless integration with Facebook, Twitter, Google+, LinkedIn, and Pinterest to engage more audiences from social media.
Statistics and Analytics: Ninja Popups provides you with detailed statistics regarding their popups, including views and conversion rates. This data helps you monitor the effectiveness of your campaigns and make adjustments.
Unlimited Popup Creation: You can create and manage unlimited popups to run multiple campaigns simultaneously without facing any problems.
Pros
- Translation ready
- Highly customizable
- A/B testing
- Integrates email marketing services
Cons
- No free version
- Support limited to 6 months
Pricing of Ninja Popups
Ninja Popups have no free version available. It charges $24/year with a 30-day refund policy.
7. BDOW

BDOW is formerly known as Sumo. It’s a comprehensive marketing toolkit to grow your online presence through lead generation. Although the plugin doesn’t have lots of active users like the above-mentioned plugins, it’s still considerable as an alternative to OptiMonk due to its features, functionalities, and positive customer feedback.
You can create intelligent forms and popups tailoring to audiences, utilizing advanced targeting rules to ensure that the right offer reaches the right visitors. The plugin also features built-in A/B testing so you can optimize the form and popups performance by testing different copies and designs.

Key features of BDOW
WooCommerce Integration: By presenting unique offers and discounts through popups, you can reduce cart abandonment and boost sales.
Professional Templates: You’ll get over a dozen professionally designed templates to save you time while designing popups.
Advanced Targeting Rules: You can set conditions based on various factors such as URLs, pages, devices, referrer sources, visitor behavior, exit intent, and cookies to display popups perfectly to the right audiences.
Pros
- A/B testing
- Integration with popular tools
- SEO-Friendly
Cons
- Limited features in the free version
- Paid plans could be costly
Pricing of BDOW
BDOW has a free plan available. Its premium version starts at $12/year with a 7-day refund policy.
Conclusion
We are now at the end of today’s discussion. After exploring the OptiMonk alternatives, it has been clear that you’ll get almost the same set of features in all the alternatives except one or two features. However, the main distinction will arise in the case of user experience and pricing plans.
Some plugins may take you quite a good amount of time to understand with their interface and operational system, while the other plugins are beginner-friendly. Again, the missed one/two features may cost you a lot in the long run. So now, it’s your turn to choose the plugin from above that perfectly meets all your requirements.
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