In this competitive online space, it’s really challenging to make a good business and make revenue unless you can capture and convert web visitors. According to many well-known research, by properly displaying popups, you can convert 3.50% to 4.01% of web visitors into your customers or subscribers.
Exit intent popup can play a vital role in this case. It’s an advanced feature that shows popups right before users leave web pages. This feature can study visitors’ behavior and predict when they want to leave the page. Based on this analysis, it displays the popup before users close their windows.
As a result, users’ don’t feel disturbed or distracted while exploring the web content. In this article, we’ll cover a step-by-step tutorial on how to create an exit intent popup for your WordPress site. Keep reading!
Step 01: Install and Activate the Hustle Plugin
The Hustle plugin has the exit intent feature in its free version. So, by using this plugin, you can create exit-intent popups for free.
Go to Plugins > Add New Plugin. Type Hustle in the search box. Install and activate it once it appears below.
Step 02: Go to Hustle Dashboard
After the plugin is installed, a menu named Hustle will be created on the admin bar. This will take you to the plugin’s dashboard. Under the Pou-ups section, click the +CREATE button.
Step 03: Create a Popup
Once you click the +CREATE button, as shown in the above step, a new window like the following screenshot will appear.
Give a name to the popup. Select a popup type. For example, we have selected the Email Opt-in type. Finally, click the CHOOSE TEMPLATE button.
Hustle offers 16+ readymade popup templates in its library. Hover your cursor on the template you like. Hovering will show up the CHOOSE TEMPLATE button. Click the button.
Note: If you want to build a brand new popup, select the Start from scratch option. But for the tutorial, we’ll go with a template.
Step 04: Customize the Template
After the template is selected, you have to customize it. You can change its title, message, discount percentage, and more.
For example, the Content section will let you change the popup title, images, and the main body content.
Similarly, you can see there are some more options. They are Emails, Integrations, Appearance, and Visibility. You can do the following things from these sections.
Emails – Customize Opt-in form fields, submission behavior, and automated email.
Integrations – Connect the plugin to specific applications and configure integration behavior.
Appearance – Change layout, customize elements, modify typography, optimize color, and configure custom CSS.
Visibility – Define conditions regarding when the popup will be displayed.
Behavior – Schedule the popup, set pop-up triggers, animation settings, closing method, closing behavior, and additional settings.
Hope you can explore and configure them yourself.
Step 05: Enable the Exit Intent Popup Feature
Go to Behavior. From the Pop-up Trigger section, toggle on the Exit Intent option.
Step 06: Preview the Popup
Once all the customizations are done, click the Preview button.
You can preview the popup in desktop and mobile screen sizes. Check if everything is fine or if any further modification is needed. After that, close the popup.
Step 07: Publish the Popup
When your popup is ready to go and no further modification is needed, simply click the PUBLISH button on the top-right corner.
Step 08: Test the Popup
Go to the front end of your website. The popup will appear when you tend to close the page.
Submit an email address for the test purpose.
To check if the email has been properly submitted, go to the WordPress dashboard again.
Navigate to Hustle > Email Lists. Select the popup you created. Hit the SHOW EMAIL LIST button.
The submitted email address will be shown below.
Thus, you can create exit intent for free of cost on WordPress websites. In addition to Hustle, there are many more popup plugins. Explore the best free exit-intent popup plugins for WordPress.
Closing Up!
There is no need to describe the importance of exit intent popup anymore. However, there are two things you must follow with caution. They are timing & triggering, and value proposition.
Make sure the popup appears at the most crucial time when the chances of conversion are very high. Besides, it shouldn’t appear when users are exploring your content. If it appears before that, users might feel disturbed and close it, ignoring the message.
And finally, offer something (message or benefit) that users will really care about. Together, all these things can have a serious impact on the conversion.
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